E-commerce has turned photography studios built around a handful of annual catalogs into always-on production machines, as image volume needs skyrocket. With that change has come critical analysis of a formerly cowboy creative process: Spreadsheets and flowcharts, hoo-ray!
Everyone’s searching for efficiencies. Seconds cut from an action that’s repeated thousands of times a day turn into hours of daily savings, turns into millions of dollars/pounds/euros saved, turns into growing companies.
What better way to learn how to improve than to ask those who’ve come before?